Why Quick Video Recipes Are Popular On Social Media Sites

By Gary Martin


Anyone who has been on a social media site has seen at least one sixty second food clip. These are quick video recipes that show viewers how to prepare a tasty dish. The clip will begin by showing ingredients and preparation and end by presenting the completed dish. The clips can be saved, commented on, and shared. Often the comments have to do with how the dish tastes, if they liked it, and some folks offer variations on the recipe.

Some comments offer variations to the recipe that will enhance its appeal. The trend is increasing as evidenced by the number of videos that you will see when you log on to your social media site. Some of the pictures will appeal to your taste buds while others will not. Some of the recipes are so simple and enticing that folks are compelled to make the dish immediately.

The short clips keep viewers wanting more. The shots of bright colored ingredients and simple preparation appeal to the pleasure center of the brain and keep folks mesmerized. The task of preparing these foods looks easy and uncomplicated even for folks who do not like to cook. People will feel the urge to share or save every clip hits you almost as it begins playing. Visual learners will likely find great satisfaction with these clips.

If you like to cook then these clips will give you about 60 seconds of enjoyment. You will see that the clips have grabbed the full attention of many viewers when you read the comments. Many of the recipes you see in the clips are actually the creation of an employee of the studio. They have likely tried a new recipe over the weekend and brought it in to be fine tuned, made into a video and edited.

The number of social media fans for one Production Company totaled close to 50 million fans in less than one year and over 84 million viewer comments. In addition about eight billion views have been counted and increasing daily. Most folks will never make these dishes, however they continue to watch, comment, and even share them.

People connect with their family and friends through social media sites so it makes that they share what they like. Food is often what connects family and friends when they gather together. Sharing food clips that you enjoy is a way of connecting with those you care about and want to share things with.

There is such an overload of content on social media sites that is refreshing to see quick clips that are entertaining. A food video is non intrusive and provides a pleasing image of tasty foods. A lot of folks go to their social media site and search for the clips that offer them the opportunity to be entertained without having to think.

Food clips provide a fun and enjoyable vacation from all the political and status posts. It is very calming to sit and watch someone make a simple and quick dish that you may or may not care to make. In the chaos of the day it is quite satisfying to take a short break by watching a mindless but entertaining video.




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